11/17/2023 0 Comments Safe search on![]() ![]() This automated filter is not perfect, however, and some explicit content may still slip through the cracks. Safe search is a feature that filters out explicit content from your search results, so you don’t have to worry about accidentally stumbling upon something NSFW. The internet can be a dark and dangerous place, full of explicit content that you may not want to see. However, there’s one area where Google could do better: safe search. It’s fast, efficient, and generally does a good job of finding what you’re looking for. Whatever you’re searching for, we’re committed to helping you safely find it.Google is the world’s most popular search engine and for a good reason. Like any improvement to Search, these changes have and will continue to go through rigorous evaluation - with input from our search raters around the world to make sure we’re providing more relevant, helpful results. We'll also be able to better detect personal crisis queries all over the world, working with trusted local partners to show actionable information in several more countries. In the coming months, we’ll use MUM to improve the quality of our spam protections and expand to languages where we have very little training data. When we train one MUM model to perform a task - like classifying the nature of a query - it learns to do it in all the languages it knows.įor example, we use AI to reduce unhelpful and sometimes dangerous spam pages in your search results. MUM can transfer knowledge across the 75 languages it’s trained on, which can help us scale safety protections around the world much more efficiently. It’s been especially effective in reducing explicit content for searches related to ethnicity, sexual orientation and gender, which can disproportionately impact women and especially women of color. This is a complex challenge we’ve been tackling for a while - but in the last year alone, this BERT improvement has reduced unexpected shocking results by 30%. BERT has improved our understanding of whether searches are truly seeking out explicit content, helping us vastly reduce your chances of encountering surprising search results. In fact, every day, our safety algorithms improve hundreds of millions of searches globally across web, image and video modes.īut there’s still room for improvement, and we’re using advanced AI technologies like BERT to better understand what you’re looking for. And even when users choose to have SafeSearch off, our systems still reduce unwanted racy results for searches that aren't seeking them out. This setting is on by default for Google accounts for people under 18. One way we tackle this is with SafeSearch mode, which offers users the option to filter explicit results. In these cases, even if people aren't directly seeking explicit content, it can show up in their results. And the most prevalent content that matches your search may not be what you intended to find. This can be challenging, because content creators sometimes use benign terms to label explicit or suggestive content. Keeping you safe on Search also means helping you steer clear of unexpected shocking results. Steering clear of unexpected shocking content We’ll start using MUM to make these improvements in the coming weeks. MUM can better understand the intent behind people’s questions to detect when a person is in need, which helps us more reliably show trustworthy and actionable information at the right time. Now, using our latest AI model, MUM, we can automatically and more accurately detect a wider range of personal crisis searches. That's why using machine learning to understand language is so important. ![]() And if we can’t accurately recognize that, we can’t code our systems to show the most helpful search results. Today, if you search on Google for information on suicide, sexual assault, substance abuse and domestic violence, you’ll see contact information for national hotlines alongside the most relevant and helpful results.īut people in personal crises search in all kinds of ways, and it’s not always obvious to us that they’re in need. We know that people come to Search in the moments that matter most. ![]() Finding trustworthy, actionable information when you need it most ![]()
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